Brands on Twitter

I wrote a response to a post on Mashable.com about brands on Twitter. I disagreed with the writer's POV. Mashable did a fantastic job with my response.







Read it here.

As a supplement, there is a great New York Times article by Randall Stross about the trouble many brands are having marketing on Social Media.

No wonder they're having a problem on Facebook. They don't have any good ideas.

@AdamIss sent out this response to that New York Times article. "I have been saying these things for two years now…no one wants to be a friend of laundry detergent."

Sure if you put it like that, it makes sense. I don't want to be friends with a newspaper either but I am on twitter. And on facebook I'm friends with a dead Cubism artist and a fictional character. People also throw "snowballs" and "80's memorabilia" at me all the time. Too much in fact. So laundry detergent can find SOME way to be relevant, can't it?

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