Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Saturday, June 27, 2009

Does Michael Jackson's Death Usurping Coverage Of Iranian Protests Show Our True Values?

Neal Jansons who according to his friendfeed profile is a Writer, Web Developer, Geek, New Media Consultant and blogs at http://WriteNewMedia.com asked this question on his friendfeed stream recently: While Iranians suffer systematic oppression, the internet becomes obsessed with the death of a pop icon. Talk about showing your true values.

Many people agreed with his assessment or were sympathetic.

For example one commenter wrote: The news cycle is totally idiotic. There's absolutely no sense of any journalistic prioritization.

I didn’t think that was true. I think there is a priority and it is right in line with what we as Americans would want to see and read about. My comment to Neal's post is below:

I'm sympathetic to your POV on this, Neal but I'd argue that Iran's systematic oppression is not news—it is, in fact, old news to say the state of Iran mistreats its citizens. The protests against the election are the news. Michael Jackson was not much in the news before he died (I didn't even know he was planning a major tour in a month!) but his death is very big news considering his past and the circumstances. These items have a life cycle in the mainstream media and on the minds of Americans (I'm going on the assumption that you are referring to US news not international). Michael Jackson was a uniquely American icon with a uniquely American story. He influenced popular culture in the US for decades.

His death, tragic, as it was, and his life, twisted, sad and unfortunate as it may have been, doesn't belie the point that he had a tremendous role in American life for millions and millions of people for a very, very long time. I'd argue (as other have) that Iran is getting a disportionate amount of media (and social media) attention while similar and even more tragic abuses are occurring all over the world at the same time. It is human nature and the nature of the news cycle that tragic events closer to home (no matter how unbalanced you may think they are) claim more attention to people than events halfway across the world. And as we all know very well, celebrity gossip and news is a huge distraction for us. The lives and deaths of people we see on television, on the big screen and hear on the radio are fascinating to most of the population because we either resent them and glory in their misfortunes or envy their fame and fortune and live vicariously through their every moment.

The actions of the people protesting in Iran are sympathetic, inspiring and important but they are not the cult of personality distraction that Americans (and probably not limited to us but the entire world) love to hear about. Michael Jackson was a true cult of personality (he appointed himself the “King of Pop”) and some of us of a certain generation grew up listening to his music and following the twists and turns his life took over the years. His death became more than the unfortunate end of one man, just as Neda came to symbolize the entire Iranian struggle and epitomize the tragedy of a young, liberalized populace as many others were also dying on the streets.

Wednesday, June 17, 2009

It Takes A Community… To Fight A War

By Lon S. Cohen

Go back a few short years ago. Who knew that people all over the world wanted to share information in a mere 140 characters on Twitter or to gather around Causes as grim as Cancer to ones as lighthearted as “Drinking is Cheaper than Therapy” on Facebook? Apparently just as financial experts misread the dangers of subprime mortgages and credit default swaps, pundits missed the simmering underground of geeks and technophiles creating a powerful means through which a smart candidate might just get millions of people to rally around his vision of change. Barrack Obama (or more accurately David Plouffe) saw this undercurrent not as just a passing fad but as a middle ground where people were crying out to be given a voice on everything from gadgets to politics. His strategy was wildly successful as is evident from his victory in November 2008 at the polls and it legitimized Social Media in the process proving its power. But what was there all along was the fact that people always formed communities, not just inside websites, in forums and chat groups but in real life as well. This is the keen insight that Barack Obama had about the American people.

Barack Obama’s past as a community organizer taught him about the need to bring people together to advance a cause and the power that community can wield once the momentum gets going—for good and for evil. This is why the foundation of that community needs to be strong, educated, moral and most of all led by a person of good character. This what President Obama brought to the table when he spoke in Egypt. It’s what so many past diplomats did not or could not even being to understand.

The previous administration faced one of the most tragic and direct attacks on the United States in modern history. They reacted quickly and with the certainty that what they were doing was right. Putting aside all the missteps and misinformation, what the Bush administration failed most to understand is that when they were framing their campaign as a “War on Terror” they had made a huge strategic mistake. What they should have recognized was that this was not a war on terrorism but a battle with terrorism, for terrorism is merely a symptom of a larger and much more complex problem than routing out the bad guys and brining them to justice. The battle against terrorism has not been won. It has mitigated some of what the terrorists tried to do but at a high premium in blood and money. The war has still yet to be fought.

By going to the Middle East and presenting himself to the Arab world with a message of understanding President Obama has shown that he knows where the war really is and he has the experience and background to fight. The Arab world suffers from some of the deadliest afflictions known to mankind: lack of education, poverty and oppression. The terrorists know that this where the real war is fought and they’ve been winning, getting stronger and better at it because they have “boots on the ground” in the real battle zone, recruiting form the disenfranchised, exploiting weaknesses, transmogrifying the shield of faith into a sword of vengeance while we fight the terrorists that they produce on the other side of that process to stalemate because there is no lack of resources in the Middle East when it comes to frustrated young men looking to make a mark on this world.

What Obama brings with him is the knowledge that while building a strong community in an American city like Chicago may not be the same as building a strong community in Kabul or the West Bank, the lessons learned and the hopefulness that makes a person better, stronger and smarter when he is part of a community larger than himself is universal. This is where the “War on Terror” will finally be won, not on the battle fiends of Iraq or even in the mountains of Afghanistan but in the community of men.

Tuesday, March 03, 2009

Is There A Difference Between Social Media And Social Networking?

By Lon S. Cohen

I sometimes have trouble when I’m talking to people at work who aren’t savvy with this whole Web 2.0 thing we’ve got going on here. I use the words Social Networking for some instances and Social Media in others. I don’t explain the differences because to most laypeople, there is none and really, when I start to go into my theory, eyes glaze over and my colleagues suddenly find that the coffee truck must be outside the building somewhere and they have to hurry or Bob from accounting is going to take the last corn muffin.

But since this is the bread and butter of many of the people reading this right now, I think it’s safe to assume we can skip the gory details and get right into the meat of things. First, is there a difference between Social Media and Social Networking websites? Yes. And no. And it depends.

There is a big distinction in the terms Social Networking and Social Media. While many use these two terms interchangeably, you can separate them and the websites that represent one or another or even both effectively.

You can parse out the word Social from Media and Networking in each term. Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others. Essentially, you can lump both terms together under the umbrella of Web 2.0.

They way I do it is by taking the words and separating them into their different meanings. According to the Dictionary.com website, here are the definition listings for each:

Social: 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

Networking: 1. a supportive system of sharing information and services among individuals and groups having a common interest: Working mothers in the community use networking to help themselves manage successfully.

Media: 1. a pl. of medium. (ok that doesn’t help, let’s go to the second definition-L.S.C.) 2. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.


The difference is not just semantics but in the features and functions put into these websites by their creators which dictates the way they are to be used. There’s also a kind of, which came first, the chicken or the egg kind of argument to be made here. I suspect that Social Networking came first which evolved into Social Media.

First there was Arpanet. Years later, Web 2.0 allowed for user generated content, democratization of information on the web and blah, blah, blah… We all know the history; we’re a part of it, for Tweet’s sake.

Social Networking.

LinkedIn is a good tool for Social Networking. It’s your resume on steroids. Your interests, the companies you’ve worked for, your schools all become links to others who share your same history. Your personal profile even looks like a standard resume format. Visually everything comes across as a line item. It’s terrific for business purposes. It does one thing very, very well and that is to allow people to network in a profession online arena. You can recommend the work of others, search for jobs, and link up with connections of others in your network through introductions. You can crowdsource your connections by asking questions. And you can post or apply for jobs either through a query or through your existing connections. See how it’s all modeled on real like business networking? These are its strengths.

Since it’s formation, LinkedIn has decided it needs to be a little more like Facebook and it’s added interest groups and the ability to publish links to articles you find interesting. In that respect it pales in comparison. LinkedIn is a Social Networking website. Everything about the structure and format screams business utility. Nothing about it screams media. That’s because so much of the personal pages are taken up by business profiles ala the resume format. For a site like LinkedIn to bust out of its stogy Business Networking reputation it needs to totally reformat its look and function. A tiger can’t change its stripes and LinkedIn can’t shake the fact that it is a functional website for hooking up people wanting to do business with each other. LinkedIn is good at what it does and I’d hate to loose it.

Social Media.

YouTube is a really good Social Media website. It’s television on the web with a bazillion channels. I like the exploding Coke bottles, the funny Panda videos, monkeys falling off of logs and people crashing into garbage cans just as much as I like the step-by-step instructions on how to make an origami Millennium Falcon, viral comedy of Matt Koval and educational presentations on the history of the Internet. YouTube is a no-brainer marketing tool for any business that wants to make an impact on the web and provides one of the easiest distribution channels for video since the advent of Betamax. The elephant in the virtual living room is, of course, the Obama administration’s embracing of YouTube to distribute the POTUS fireside chats to the American people.

But if I want to network with friends and business associates, I’m not using YouTube. Sure I can subscribe to other people’s feeds and get updates whenever they post a new video but I’m never going to get the same depth of information that I’d get on LinkedIn. YouTube lets me put up my standard profile, but it’s not where I’m going to go to find my next business hire or even my next date. And I’m definitely not going to find out that my friends are all meeting up at the latest hip bar on the Upper East Side tomorrow night at 6:30. No. YouTube stands firmly in the camp of Social Media.

Social __________?

Twitter and Facebook are Web 2.0 sites with the whole package. They straddle the Social Media and Social Networking divide perfectly.

Facebook’s layout provides ample space for me to broadcast my pictures, my links, my book lists, my blog posts all while finding my first girlfriend who got married and moved to Virginia. The pictures I post act both as media and a networking tool because I can tag my friends and other people can place their own tags on my photos, labeling that hottie I wanted to talk to who just happened to get into the background of the bar I went to last week. For the most part, Facebook is a Networking site but because it devotes so much of its layout to a space where I can pack in my own stuff it is perfect for Media too. The density of information I can project is almost limitless.

Then there’s Twitter. Such a simple tool. By taking out the status update function of MySpace and Facebook and blending it with the idea of the chat room, the creators have developed one of the most versatile sites in all of Web 2.0. Twitter’s is first and foremost about projecting your words within 140 characters. What you do with those words is totally up to you. You can Tweet out a original work of fiction, you can pretend you’re a character from a TV series, you can sell stuff, inform people, link out to other websites, have conversations, piss people off or keep a low profile while taking it all in. But the essential part is connecting to others for whatever reason you want to connect with those people. In so many ways, Twitter’s most useful to distribute small bits of information but it’s the connections that make it all worthwhile. The minimalist functionality of Twitter is probably it’s most powerful feature enabling it to be many things to many people. The debates rage on whether Twitter should be for brands, for celebrities, or just for conversations with real people. The real secret is, it’s for anything you want.