I read this blog post by Lexy Klain, an Account Manager at Ogilvy PR, titled “Twitter – A Professional Networking Tool.” It’s an older article but I got there in my ever popular and addicting game of Link Frogger where I jump from article to blog post to website from site links inside said articles, blog posts and websites. Usually I forget from where I originally started but when something interesting strikes me I stop hopping and read. I came to Lexy’s article from a post by Brian Giesen, a Digital Influence Specialist at Ogilvy.
While it is true that many, many people do update Twitter with useless bits of info, and in the past it was a bastion of minutiae better left to the ether, if you follow the right people and manage that list correctly while offering your own useful information and links it is a powerful Social Media and Networking tool. Believe it or not there is a learning curve to Twitter. It's best when people post tinyurl links to articles and information, join the discussion and add value rather than tell others what type of salad they are ordering or what color their poo might be.
Good ideas sometimes take time to germinate. Twitter has evolved because the users have made it useful. They have contributed the most value to Twitter, I suspect more than any other Social Networking site and that’s because of Twitter’s simplicity.
I blog less because of Twitter. In fact, I find people (myself included) apologize for blogging or emailing (instead of just replying or Direct Messaging through Twitter) saying that sometimes “140 characters is just not enough.” But it seems that most of the time 140 characters is just right.