My Social Media Grandpa

My grandpa is now on Facebook.

Let me explain who my grandfather is. He’s a World War II veteran. He plays the horses at the track. He used to be a cab driver in Queens. He’s the biggest Yankee fan you’ve ever seen and has been around for almost every championship they ever played. He taught me how to throw a baseball. He is retired and lives with my grandma in Fort Lauderdale.

He’s also 87 years old.

And, he has a Facebook profile.

Which he uses.

Almost every day.

He is not your typical Facebook demographic. Whenever I overhear conversation between people who still think Facebook is for young people who understand all that computer stuff, I laugh, thinking of an octogenarian in South Florida sitting in his little air-conditioned condo at his laptop messing around with his profile picture.

He’s not a pro. He still uses his status updates to talk to specific individuals like my cousin or my mother. (Yes, my mother is also on Facebook, which brings up a whole slew of Jewish cyber-guilt jokes.) He hasn’t figured out quite how to share links or photos. He’s also not joining any groups or causes anytime soon. But he’s staked his ground. He’s a member.

To my delight, my family has been flocking to Facebook as a means of communication that is quickly replacing many other forms of online sharing. I used to upload the kids pictures to Snapfish so everyone can view their birthday parties. Now they go to Facebook. I used to play games with them on Pogo. Now we play Scrabble on Facebook. I used to email them all the time. Now I post messages to their Wall on Facebook. I used to use AIM to chat with my siblings, now… Yep, Facebook. I used to send evites… Facebook Events Calendar. I used to send links to interesting articles and websites. Facebook.

Many of the things I used to do in a multitude of other applications and website have been replaced by Facebook. Why? It’s much easier, simpler and less time consuming. Besides, everyone is on Facebook. Even grandpa.



You can look at it two ways. One, is that Facebook has become uncool. It’s too big. Like Yogi Berra once said, “Nobody goes there anymore, it’s too crowded.” Or you can look at it another way. Facebook has replaced my phone book plus email, plus photo sharing, plus chat, etc. It’s a necessary and welcome utility. Imagine, all those years I tried to get people to give up the walled garden of AOL because they were missing out on the bigger world wide web and now all I want to do is corral them all back behind another even more restrictive one.

I for one am glad grandpa is on Facebook. It started out as a bit of a joke. “We have to get grandpa on Facebook,” we’d say. “He’d like it.” But once he was there, it immediately made sense. And despite the fact that he still types in comments in a conversational tone to photos, not knowing millions of people can see it even though he’s asking a particular person who may or may not have a Facebook account a question, he’s doing very well navigating his way around the site.

We think that he may be the oldest active user of Facebook but we’re not sure. All I know is that for me, Facebook has become a better place. With one more person with whom I can share my family pictures and who really, really cares about my status updates like only my grandpa can care.

Image: My grandpa back in the day.

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Non-Profit Prepares For Bleak Times

by Lon S. Cohen

It’s looking bleak out there for non-profits. Last year started with the housing market continuing to crash through the floor, wiping out many a family’s largest personal equity investment, which then dovetailed into an unparalleled economic crisis that rivals one most of us only heard about in the history books and ended with a scandalous ponzi scheme whose perpetrator single-handedly swindled some large non-profits of all their savings not to mention the other tens of billions of dollars in private investments it ate up.

2008 certainly was a year of when big events populated the economic landscape with huge storied corporations like Bears Stearn, Fannie Mae, Freddie Mac, AIG, Lehman Brothers and Citigroup all falling victim one after the other.

But, far down the food chain are the lowly, local non-profits, just trying to cut a small swath for themselves out of the ever-dwindling philanthropic dollars given by businesses and private donors every year. Sadly, these are the ones who need the money most when economic times get tough but see the their income stream reduced to a trickle.

In times like these that donations go down but the use of services goes up, like the organization I work for. I’m the Director of Communications for The ALS Association Greater New York Chapter. My Chapter provides crucial services like equipment loan programs and support groups to ALS patients and their families. They also provide services for caregivers, information about benefits, seminars and they manage and staff three area ALS clinics, one each in New Jersey, New York City and Long Island. Local patients seek us out to help make up their own shortfalls. We will never refuse a patient of services when we have them to offer, but our resources become stretched at times like these. The ALS Association relies on many volunteers to fill in where they can, using individuals with particular expertise to supplement a very dedicated, but beleaguered, staff.

President Barack Obama’s fundraising campaign relied on millions of what are called micro-donations along with locally formed fundraising campaigns to fill the coffers. This “Obama Effect” did not go unnoticed by the development departments in non-profits. The ALS Association had been working toward that type of online grassroots fundraising all throughout 2008 but has really stepped up their efforts for 2009.

Through a strategic Social Networking campaign along with a greater focus on helping individuals and groups form their own fundraising events. It’s going to be a tough year ahead but with some creative thinking and lots of hard work, we think we can make up for the shortfall in donations this coming year.

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Bloggers united against decision to block websites in Bahrain

This is a couple of months old, but I came across it and thought it still was appropriate to post. Bahrain (which according to Wikipedia is an Arabic island microstate in the Persian Gulf ruled by the Al Khalifa regime) apparently blocked Internet access to its citizens.

Of course Bahrain bloggers reacted. I read many comments over at the Global Voices website but I think the best one is this one below that succinctly summarizes censorship of media in his country. He metaphorically compares his brother who was a “mere idea” a little more than twenty years ago to the phenomenal growth in distribution of information by the world wide web nowadays:

Let me try to paint you a picture:

It is the 1980’s. No internet and no Satellite TV channels and nothing. The only communications we have with the outside world are videotapes, cassettes, books and magazines. In these simpler times, banning something would actually work. If the government says for a reason or another that a film for example is unacceptable and not wanted, the majority of the population, if not all, will not get to see it. Tapes will be easily found and confiscated. And then what? Banning media at that age was quite effective. But that was a long, long, LONG time ago. Just look at my brother, he was a mere idea in ’86 and was born in ’87. Today he is a 186 cm tall man, with a goatee, driving license and a college degree. Media has grown that much too.

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Is There A Difference Between Social Media And Social Networking?

By Lon S. Cohen

I sometimes have trouble when I’m talking to people at work who aren’t savvy with this whole Web 2.0 thing we’ve got going on here. I use the words Social Networking for some instances and Social Media in others. I don’t explain the differences because to most laypeople, there is none and really, when I start to go into my theory, eyes glaze over and my colleagues suddenly find that the coffee truck must be outside the building somewhere and they have to hurry or Bob from accounting is going to take the last corn muffin.

But since this is the bread and butter of many of the people reading this right now, I think it’s safe to assume we can skip the gory details and get right into the meat of things. First, is there a difference between Social Media and Social Networking websites? Yes. And no. And it depends.

There is a big distinction in the terms Social Networking and Social Media. While many use these two terms interchangeably, you can separate them and the websites that represent one or another or even both effectively.

You can parse out the word Social from Media and Networking in each term. Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others. Essentially, you can lump both terms together under the umbrella of Web 2.0.

They way I do it is by taking the words and separating them into their different meanings. According to the Dictionary.com website, here are the definition listings for each:

Social: 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

Networking: 1. a supportive system of sharing information and services among individuals and groups having a common interest: Working mothers in the community use networking to help themselves manage successfully.

Media: 1. a pl. of medium. (ok that doesn’t help, let’s go to the second definition-L.S.C.) 2. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.

The difference is not just semantics but in the features and functions put into these websites by their creators which dictates the way they are to be used. There’s also a kind of, which came first, the chicken or the egg kind of argument to be made here. I suspect that Social Networking came first which evolved into Social Media.

First there was Arpanet. Years later, Web 2.0 allowed for user generated content, democratization of information on the web and blah, blah, blah… We all know the history; we’re a part of it, for Tweet’s sake.

Social Networking.

LinkedIn is a good tool for Social Networking. It’s your resume on steroids. Your interests, the companies you’ve worked for, your schools all become links to others who share your same history. Your personal profile even looks like a standard resume format. Visually everything comes across as a line item. It’s terrific for business purposes. It does one thing very, very well and that is to allow people to network in a profession online arena. You can recommend the work of others, search for jobs, and link up with connections of others in your network through introductions. You can crowdsource your connections by asking questions. And you can post or apply for jobs either through a query or through your existing connections. See how it’s all modeled on real like business networking? These are its strengths.

Since it’s formation, LinkedIn has decided it needs to be a little more like Facebook and it’s added interest groups and the ability to publish links to articles you find interesting. In that respect it pales in comparison. LinkedIn is a Social Networking website. Everything about the structure and format screams business utility. Nothing about it screams media. That’s because so much of the personal pages are taken up by business profiles ala the resume format. For a site like LinkedIn to bust out of its stogy Business Networking reputation it needs to totally reformat its look and function. A tiger can’t change its stripes and LinkedIn can’t shake the fact that it is a functional website for hooking up people wanting to do business with each other. LinkedIn is good at what it does and I’d hate to loose it.

Social Media.

YouTube is a really good Social Media website. It’s television on the web with a bazillion channels. I like the exploding Coke bottles, the funny Panda videos, monkeys falling off of logs and people crashing into garbage cans just as much as I like the step-by-step instructions on how to make an origami Millennium Falcon, viral comedy of Matt Koval and educational presentations on the history of the Internet. YouTube is a no-brainer marketing tool for any business that wants to make an impact on the web and provides one of the easiest distribution channels for video since the advent of Betamax. The elephant in the virtual living room is, of course, the Obama administration’s embracing of YouTube to distribute the POTUS fireside chats to the American people.

But if I want to network with friends and business associates, I’m not using YouTube. Sure I can subscribe to other people’s feeds and get updates whenever they post a new video but I’m never going to get the same depth of information that I’d get on LinkedIn. YouTube lets me put up my standard profile, but it’s not where I’m going to go to find my next business hire or even my next date. And I’m definitely not going to find out that my friends are all meeting up at the latest hip bar on the Upper East Side tomorrow night at 6:30. No. YouTube stands firmly in the camp of Social Media.

Social __________?

Twitter and Facebook are Web 2.0 sites with the whole package. They straddle the Social Media and Social Networking divide perfectly.

Facebook’s layout provides ample space for me to broadcast my pictures, my links, my book lists, my blog posts all while finding my first girlfriend who got married and moved to Virginia. The pictures I post act both as media and a networking tool because I can tag my friends and other people can place their own tags on my photos, labeling that hottie I wanted to talk to who just happened to get into the background of the bar I went to last week. For the most part, Facebook is a Networking site but because it devotes so much of its layout to a space where I can pack in my own stuff it is perfect for Media too. The density of information I can project is almost limitless.

Then there’s Twitter. Such a simple tool. By taking out the status update function of MySpace and Facebook and blending it with the idea of the chat room, the creators have developed one of the most versatile sites in all of Web 2.0. Twitter’s is first and foremost about projecting your words within 140 characters. What you do with those words is totally up to you. You can Tweet out a original work of fiction, you can pretend you’re a character from a TV series, you can sell stuff, inform people, link out to other websites, have conversations, piss people off or keep a low profile while taking it all in. But the essential part is connecting to others for whatever reason you want to connect with those people. In so many ways, Twitter’s most useful to distribute small bits of information but it’s the connections that make it all worthwhile. The minimalist functionality of Twitter is probably it’s most powerful feature enabling it to be many things to many people. The debates rage on whether Twitter should be for brands, for celebrities, or just for conversations with real people. The real secret is, it’s for anything you want.

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Futility To Utility With Twitter

By Lon S. Cohen

At about 4:30 on a Friday afternoon I was getting ready to leave work when I got a call from our National office. It was our Media Relations Manager. (He’s sitting at a desk in California so I forgave him for missing the fact that I was mentally out the door already.) He told me a reporter from Newsday, one of my local market newspapers, had left him a message wanting information about ALS. The Media Relations Manager provided me with the reporter’s name and phone number. I thanked him and hung up. Cut and dry, right? Turns out, not so much.

Let me interrupt here to explain a little about what I do for a living. I’m a freelance writer (obviously or you wouldn’t be reading this) but my day job is Director of Communications for The ALS Association Greater New York Chapter, a nonprofit that raises awareness, provides comprehensive patient services and funds medical research for ALS. Among my many duties in this role I manage all our website, Social Networking, media relations and PR for our Chapter.

After hanging up with the Media Relations Manager I immediately called the reporter. It became obvious that I had written down the wrong phone number. After confirming that the number I had was actually the same as the one that the Media Relations Manager had, I was a bit dismayed. The opportunity to speak with a reporter doesn’t come along everyday and I didn’t want to miss it. I tried to Google the reporter’s name along with the name of the newspaper but no luck. I couldn’t find him. I was upset, thinking I might miss his deadline and he’d go somewhere else for the information or even worse, get the information wrong.

On Monday I got an email from the Media Relations Manager asking me if I hooked up with the reporter. In the email was the proper spelling of the reporter’s name, explaining why I couldn’t find him online. As an aside, I’m big on email. First you have a record of your correspondences if any inconsistencies show up later. Second, it mitigates the telephone game effect where people jot down names and numbers wrong because they hear something incorrectly.

Anyhow, I now had the correct name and immediately Googled him, finding a bunch of articles he’d written for the newspaper. Unfortunately I couldn’t find any direct contact information for him. But, at least I had a name. It turns out, that’s all I needed.

I went about a few other tasks to let the back of my mind work on the problem while the front of my mind answered emails, checked stats and made to-do lists. Then it struck me. I knew another reporter from that same newspaper and had communicated with her quite often. Technically it was every single day since we followed each other on Twitter.

I sent my Twitter connection a DM asking if she knew the reporter I was looking for. I was amazed at the serendipity of her response. Below I’ve pasted our DM exchange. (I changed the reporter’s name and some other information she shared with me for privacy.)

@obilon: Hi. Do you know a Newsday contributor named John Doe? He called me for comment for @ALSofGNY but call back # was wrong. Thx.

@e2_newsday: yep(…) used to work here. lemme try to dig up an email address...

@obilon: Thanks.

@e2_newsday: hi, don't have his # but his ed happened to be talking to him and John says he'll call you back. hope that works.

Minutes later, my phone rang and I was interviewed by the reporter for a story about a local artist who was still creating even though he had advanced ALS.

@obilon: Thanks for the help. He called me after you let him know I was looking for him. The power of Social Networking!

I can’t say enough about the importance of that connection. When I first hooked up with @e2_newsday on Twitter, I thought of all sorts of ways we could help each other professionally. But never did I think I would use that connection to find another reporter when time was of the essence and I had nothing but a name.

This was a huge lesson and not just for me. I conveyed this story to the Media Relations Manager and our CEO about just how I got the information over to the reporter and made the connection. I believe in Social Media as a major part of my Communication Strategy for my organization. But this episode reinforced for my superiors the utility of Social Networking in getting business done.

This also got me thinking. We sometimes use the terms Social Media and Social Networking interchangeably. But you can parse out the Social from Media and Networking. Social Media might be called a strategy and an outlet while Social Networking is a tool and a utility. A good Web 2.0 website can do one of these very well. LinkedIn is a good tool for Social Networking. YouTube is a really good Social Media website. But Twitter (and I’d put Facebook in there as well) is a great Web 2.0 website because it’s great at both Social Media and Social Networking.

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